What exactly is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

So do SEO, SEM  and PPC make you go like WTF?

Don’t worry that is why I am here to help you. Search Engine Marketing (SEM)  is “the process of gaining website traffic by purchasing ads on search engines” also known  Pay Per Click (PPC) while Search Engine Optimization is defined as “the process of getting traffic from the free, organic, editorial or natural search results on search engines.”

The most common and useful way to be effective with PPC is Google AdWords.



  • select your campaign name & type
  • select display Ad location
  • select your daily budget
  • add & research keywords
  • create an Ad
  • set up conversion tracking
  • monitor your campaign and ROI

Search Engine Marketing (SEM)

SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, there are a few additional terms used for paid search or SEM activities—cost-per-click (CPC) ads, paid search ads and paid search advertising.

PPC advertising allows you to target potential buyers through relevant ads copy and keywords that match their search queries. These ads show up in the search engine results pages (SERPs) next to organic listings which gives your company the opportunity to increase the visibility of its web pages, landing pages, blog articles and more.

Do you have any questions?

Would you like to work together?

I’d love to hear from you:

3 + 9 =